Hands-on experience across CPG, healthcare, and gaming accounts, supporting both creative and production workflows.
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Production InternDuring Summer 2023, I worked as a Production Intern at Barrett Hofherr, supporting cross-functional teams across Account Management, Strategy, Creative, and Production. My role involved coordinating with external vendors, communicating daily updates to the creative team, and ensuring alignment on edits and deliverables. I created brand boards for internal briefs and external pitches, attended studio mixes and voiceover sessions, and contributed to budget estimates outlining projected costs for talent, venues, and vendor services. This experience strengthened my skills in communication, organization, and end-to-end production workflows.
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Account Management InternI also participated in BLAC, where I served as Account Manager on a mock campaign for Procter & Gamble. I led a cross-functional team to develop and pitch three full advertising campaigns in two weeks, guiding workflows, setting clear direction, and resolving team challenges to keep us aligned and moving efficiently. Our team uniquely incorporated full AI-generated mockups, which at the time was an emerging tool in creative development and gave our work a competitive edge. We delivered polished work ahead of deadline.
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P&G x BLAC : Our team's competitive advantage was not only our unique take on the concept pitch but the decision to use AI mockups to bring our concept to life within a tight turnaround time. As AI becomes a bigger topic in every industry it is becoming more imperative to figure out and showcase new and creative ways to adapt.
